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Natural Choice Foods is pleased to announce the appointment of Mark Fleming as President & Chief Executive Officer, effective June 23, 2025. With this leadership transition, the company is entering an exciting new chapter focused on continued innovation, growth, and service to our customers, vendor partners, and communities.

Mark is a veteran CPG executive with 30 years of experience managing branded, private label, foodservice, and contract-manufactured products. Most recently, he served as Chief Executive Officer and Board Member of Urban Farmer, a leading manufacturer of better-for-you frozen foods—specifically gluten-free pizza, pizza crusts, and snacks.

Before that, Mark held several senior leadership roles at TreeHouse Foods, the largest pure-play private label food manufacturer in the U.S. He served as President of the Meal Preparation Division, overseeing a $3.2 billion portfolio across 16 high-penetration food categories, as well as President of the Baked Goods and Meals divisions.

Earlier in his career, Mark built his leadership foundation at ConAgra, H.J. Heinz, and Kraft, where he led some of the most iconic brands in the food industry—including Heinz Ketchup, Smart Ones frozen meals, A.1. Steak Sauce and Honey Bunches of Oats cereal.

Mark holds an M.B.A. from Duke University’s Fuqua School of Business and a B.A. from Franklin & Marshall College.

“We are thrilled to welcome Mark to Natural Choice Foods,” said Shayne Eisenga, Owner/Founder at NCF.  “His extensive experience across the food industry and proven leadership in both branded and private label businesses make him the ideal person to guide our company into the future.”

Mark will work closely with the leadership team, our trusted vendor partners, and our valued customers to build on our strong foundation and shape the next phase of growth for Natural Choice Foods.

Please join us in welcoming Mark Fleming to the Natural Choice Foods family.

Natural Choice Foods broke ground on a 30,000 sq ft. freezer facility expansion on September 16, 2024.

Natural Choice Foods (NCF), the parent company of Daily Deals Food Outlet, is significantly expanding its operations with an additional 30,000 square feet of freezer space. This expansion will enable NCF to increase its capacity to process and store excess food, handle repackaged goods, and increase the number of trucks loading inventory, advancing its mission to reduce food waste.

On September 16, 2024, NCF’s owner, Shayne Eisenga, and tenured team members broke ground on the new facility. “It’s an honor to start this project alongside the dedicated team members who have been instrumental in driving NCF’s mission forward,” said Eisenga. “This expansion reinforces our commitment to diverting food from landfills and ensuring that valuable resources aren’t wasted. A big thank you to all team members for their dedication to our continued growth, and I am deeply grateful to all of you.”

The construction will be led by Pinnacle Construction Group of Grand Rapids, with Phoenix overseeing the expansion of refrigeration systems. NCF remains committed to supporting the local econo­my by working with regional contractors, sub-contractors, and suppliers whenever possible.

“This marks a major milestone for NCF and our dedicated team of 280 people,” said Kimberly Jones, Director of Sales and Purchasing. “By expand­ing our freezer capacity, we’re not only scaling up our operations and creating jobs but also deepening our impact on reducing food waste and addressing food insecurity.” As NCF enhances its ability to store and distribute excess food, it strengthens its fight against food waste while making significant strides toward alleviating food insecurity across the U.S.

Since its founding in 1997, Michigan-based Natural Choice Foods has been dedicated to helping food manufacturers meet sustainability and zero-waste goals while reducing food costs for the communities it serves. NCF also ensures brand protection for national food brands and operates five retail food outlet stores under the Daily Deals Food Outlet banner.