Natural Choice Foods is proud to announce its retail stores, Daily Deals Food Outlet, has been recognized with two prestigious national awards celebrating excellence in independent grocery retailing. Daily Deals Food Outlet received Progressive Grocer’s 2026 Outstanding Independent Award and The Shelby Report’s Exceptional Independent Award, honoring its leadership, innovation, and commitment to the communities it serves. 

These highly regarded industry awards recognize independent grocers that excel in operational performance, customer engagement, value-driven merchandising, and community impact. Daily Deals Food Outlet was selected for its ability to deliver exceptional value, expand access to affordable food, and maintain a neighborhood-first approach across its West Michigan locations. 

Since its launch in 2013, Daily Deals Food Outlet has built a loyal customer base by offering rotating assortments of national brand and private-label products at deeply discounted prices. The company’s focus on serving value-conscious and underserved shoppers has positioned it as a trusted community resource, helping families stretch their food budgets without sacrificing quality. 

“These recognitions reflect the dedication of our entire team and our mission to make quality food accessible and affordable for every customer,” said Mark Fleming, CEO and President. 

NCF congratulates the Daily Deals Food Outlet team on this outstanding achievement. These awards underscore the growing impact of independent retailers within the NCF portfolio and reinforce NCF’s commitment to supporting businesses that combine strong performance with meaningful community engagement.