Mark Fleming

Mark Fleming joined Natural Choice Foods in 2025 as CEO and President. He is focused on positioning the company as the food industry’s premier wholesaler to secondary markets. His responsibilities include setting the company’s strategy and driving its execution so that NCF helps branded, private label, and foodservice manufacturers recover value from excess inventory through a select network of independent grocers, distributors, foodservice establishments, correctional facilities, schools, and the company’s own chain of five Daily Deals Food Outlet retail stores.

Prior to NCF, Mark spent nearly 30 years in executive roles at leading food manufacturers including Urban Farmer, Treehouse Foods, ConAgra, Heinz, and Kraft Foods. Over the course of his career, he has managed branded, private label, foodservice, and contract-manufactured products across more than 30 food categories. His responsibilities have spanned strategy, innovation, productivity, pricing, and M&A for portfolios up to $3 billion in annual sales. He has also overseen marketing for some of the food industry’s most iconic brands, including Heinz Ketchup, Smart Ones frozen meals, A.1. Steak Sauce, and Honey Bunches of Oats cereal. Mark holds an M.B.A. from Duke University’s Fuqua School of Business and a Bachelor’s degree from Franklin & Marshall College.